Ordering from a Local Florist: What to Expect

When it comes to ordering flowers, many consumers go to websites such as 1800Flowers or Teleflora. These sites seem quick and easy and seem to display a lot of different arrangement options to view. However, these orders are sent to shops who sign up to receive them. Often times the florist who actually receives and completes the order does not even have the flowers or vases shown in the pictures!

Also, have you ever noticed that after you select the arrangement, only then do you have the option of  choosing the size of the arrangement you have chosen? This is because the picture shown is usually the price of a small arrangement and does not include size upgrades or your delivery charge. By the time you reach your final check-out, your total will probably increase $20 or more.

So… what is the alternative?  Call Bergerons of course!  Our process is a lot faster and much more personal. We keep all of your information, including past orders, and can pull it up in our secure database as soon as you call. We can discuss exactly what you want and tell you exactly what we have available to create a special arrangement for you. Once we get all your information and collect payment, your order simply prints out in the back of the shop and is ready for creation!

What is the Length of a Long-Stem Rose?

Ever wonder with all the information out there, what the real definition of a "long-stem rose" is? This link is the best description I've found and since I couldn't say it better, click on the link below and find out the real scoop!

http://thefloristblog.dragonflyflowers.com/2009/03/15/some-real-florists-perspectives-on-long-stem-roses.aspx

Know what you are ordering. So many just throw around the words, "long-stem", but aren't really sure what that means.

At Bergeron's we carry 60cm "Long-Stem" roses on a weekly basis in a variety of colors, so please call us, your professional, "real" local florist, and let us deliver some beautiful long-stem roses for you!

Real Florist vs. Phone Booth Order Gatherer

Okay, for the past couple of weeks, I've found myself explaining to customers the difference between sending flowers from a real "brick and mortar" florist and calling a "phone booth" florist.

What is the difference? I think the best description and information to figure out the difference comes from www.floristdetective.com, which gives consumer Information about alleged deceptive and misleading florist advertising and marketing practices.

Basically, you call one of these "phone booth" listings and they take your order, keep a percentage and then send an order to a "real" florist to fill and deliver. We are given the percentage of the order and expected to fill it to full value. For years, local florists have subscribed to wire services to be able to help their customers by finding shops in other areas when they needed to send a gift to another town or state. Now, with the internet, our customers have the ability to find local florists to where they want to send on their own using such sites as locateaflowershop.com or localflowershop.com.

Don't get me wrong, we love to help our customers and still send wires daily for them. Some of you like getting credit toward your flower buyer club account, and not having to spend the time finding a shop. We are happy to do it. That is why we have a wire service fee instead of taking the fee out of the amount we are trying to send to the other shop to fill the order. We want you to get what you pay for.

So, call us or use the search sites that I mentioned above. Either way, you will always have your order go to a "real" florist. In these economic times, we need to make sure our money is used in the best way possible. We are here to help. Feel free to comment or even call us to find out more information!

Have a great week...and Happy New Year!